Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of your most treasured moments. Allure designs blend rich fabrics like satin and lace with decadent beading and detailing. Simple, graceful styling is at the forefront of every design for Allure Bridals collections. Collections feature on-trend, modern silhouettes as well designs reminiscent of classic Hollywood glamour. Fabrics include incredibly soft, light cotton lace and ethereal English net. Rich satin pairs perfectly with intricate Swarovski crystal beading for our glamorous gowns, while hints of pale pinks and cool blues grace our romantic ball gowns.